Slay Studio spearheaded the branding for Serve Club, a cutting-edge racket sport app, by delivering a comprehensive brand guidelines document that informed the UI/UX team and laid the foundation for a cohesive brand identity. Our team stayed engaged with the client through the launch to ensure brand consistency across digital and out-of-home marketing channels. In addition, we collaborated with Serve Club to strategize and develop innovative marketing campaigns, including social media initiatives and in-person brand activations, effectively enhancing brand visibility and engagement with the target audience.